Attention everyone: It’s not your kids, your job, your spouse, your parents, your unruly pet, or that scary movie that’s making your hair gray. The main culprit, it turns out, is an excess of hydrogen peroxide that is naturally produced by hair cells. Unlike the stuff in a bottle, research shows that the hydrogen peroxide in your hair starts to turn gray as a result of a chemical chain reaction that causes hair to bleach itself from the inside out.
People of all ages produce some hydrogen peroxide in their hair cells. But in younger people, it is quickly broken down into hydrogen and oxygen by the enzyme catalase, which exists in every cell. Studies have shown that as we age, the levels of catalase produced by the body drop and less hydrogen peroxide gets broken down.
So as hydrogen peroxide builds up, our hair turns gray. Catalase is a simple but powerful enzyme, but as it diminishes within our bodies as we age, we lose the ability to overcome the hydrogen peroxide build up and it ceases to give us protection from graying.
The recent studies that have been conducted highlight how basic research in biology can benefit us in eliminating the fundamental cause of graying hair. In addition to discovering how declining levels of the catalase enzyme contribute to gray hair, this new insight opens up new solutions for preventing and reversing the process of graying hair.
Now with all this new found knowledge, as the saying goes, “when basic science is discovered it is quickly followed by a product”. Our anti-gray formula “Go Away Gray” is a specially formulated product that contains high concentrations of catalase, along with other special nutrients including Saw Palmetto extract and Horsetail, known to help hold in moisture, thicken hair by strengthening the roots and protect against scalp irritation. The targeted catalase technology helps reintroduce the enzyme into the hair cells to bolster its effectiveness and create healthy hair from the roots out.